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Unique Sponsorship Platform for RIAS
Unique Sponsorship Platform for RIAS
Client: RIAS and Odeon
Location: England

Genesis' partnerships consultants worked with Odeon to create a unique sponsorship platform for RIAS, a specialist insurer for over 50s, to engage with potential customers. Odeon ‘Senior Screen’, a season of films for mature guests, was launched in October 2006 and RIAS began sponsoring the initiative in May 2007. This first time sponsorship provided a unique opportunity to create a long term and relevant presence in a cinema environment. Our consultants managed the logistics and sponsorship content of the partnership.

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