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Commercial value of Rugby across the Six Nations and research on experimental law variations
Commercial value of Rugby across the Six Nations and research on experimental law variations
Client: Six Nations Ltd
Location: Ireland

pmpgenesis carried out a review of the commercial value of rugby and the state of the game in the Six Nations. The analysis examined a number of key indicators to assess the current health of the professional game, including: 


·        
Attendances and ticket revenue

·         Broadcast income

·         Viewership figures

·         Sponsorship income

·         Participation numbers

·         Economic impact of game

We provided a revenue analysis, by county, for the period 2009-2013 associated with the professional game including all competitions.

We also carried out a detailed survey of players, coaches, and referees to get their views on the Experimental Law Variations that were being trialled in Rugby Union. The survey provided a comprehensive summary of the views of those involved within the professional game across the Six Nations.  

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