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International Development of Holland & Sherry
International Development of Holland & Sherry
Client: Holland & Sherry
Location: All, England, Ireland, Scotland, International

Holland & Sherry is a world famous cloth merchant based in Peebles, Scotland.
Premium quality Holland & Sherry cloths are distributed globally and the company
has successfully expanded into the interiors fabrics sector in the USA.

The aim of the project was to develop a strategy for increased international sales
and profit. Previously the company had taken a scattergun approach and had
underinvested in brand support. 

The approach to the project involved identification of key issues facing the business and the most attractive international growth opportunities relative to resources and competitor positions.

This led to development of a new vision and strategic goals, supported by a twenty point action plan covering:
  • merchandising strategy
  • increased investment in branding
  • rationalisation and prioritisation of territories and the distributor network,
The development of strategy was combined with leadership team effectiveness sessions. 

Subsequent performance has seen annual double-digit sales and profits increases.

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